Redefining the Journey to Your First Car
Why Step 1 Cars Exists
As a parent and industry professional, I saw first-hand how stressful and expensive it can be when young drivers take their first step onto the road. Between high upfront costs, complex insurance, and unpredictable bills, families are left anxious and young drivers often feel shut out of the process.
Step 1 Cars was created to change that. We built a model that takes away the uncertainty — one simple monthly subscription that includes everything: the car, insurance, warranty, servicing, and breakdown cover. Our goal is simple: give young drivers an affordable, structured pathway to independence, while giving parents the reassurance of safety and predictable costs.
This is more than just a car subscription — it’s a new way for families to approach the ‘first car’ experience with confidence and peace of mind.
— Craig
Founder, Step 1 Cars
Mission, Vision & Values
Our Mission
Our mission is to give first-time drivers a safe, simple, and affordable way to get on the road — and to give parents peace of mind. With one all-inclusive monthly plan, Step 1 Cars takes care of everything from insurance to servicing, so families can focus on the freedom and joy of driving, not the stress of ownership.
Our Vision
We envision a future where every new driver feels empowered and supported from their very first journey, while parents have peace of mind knowing costs are predictable and safety comes first. At Step 1 Cars, our mission is to make driving accessible, affordable, and worry-free.
Our Values
✦ Safety First – Every car is carefully chosen, reliable, and fully covered for peace of mind.
✦ Simplicity – One clear monthly price, no hidden fees, no confusing contracts.
✦ Support – Guiding young drivers and reassuring parents at every step.
✦ Trust – Built on experience, transparency, and partnerships with trusted industry providers.
✦ Affordability – Fair, predictable costs that make the first car accessible to more families.